We examine how and why you need to digitize your elevators to transform your passenger experience.
When you get in an elevator, you’re going somewhere.
You’re in an active headspace, with your mind on what’s going to happen next in your life.
Did you know that there are many variations to an elevator interior besides the traditional stainless steel that typically is favored? (If not, it’s time for you to have a look at our plan and design tools!). You can continue the aesthetic flow of your building’s design, display important information, and even exhibit immersive multimedia content with our range of digital elevator displays.
Now, digital displays are transforming the possibilities for engaging and inspiring passengers.
They can delight. Impart important information. And easily build on a brand using visual communications.
Let’s look in more detail…
There are a number of exciting options out there to liven up an elevator space – and the passenger experience. Also, bear in mind that you can easily mix and match!
And let’s be honest…
As human beings, we are experience seekers. And when passengers are in elevators they are a captive audience, primed to be delighted.
The average ride is upward of 118 seconds in some markets – that’s almost 2 minutes! It’s a perfect amount of time to offer up interesting visuals. And these can take many different formats: animation, infographics, videos…whatever you think is most enthralling for passengers.
Aesthetic continuity and branding is paramount for any building design. Digital displays can make sure the aesthetics continue as passengers enter the elevator. You can sell this idea into your clients by highlighting the possibilities for modernization. By opening up the possibilities to display something interesting and innovative, this could fast become a talking point of their latest building in the portfolio.
Elevators are a great space to impart important information to your passengers. Be it in a residential building, a commercial space or corporate area.
Read all about it
42% of people regularly read the news, and that’s because they’re actively seeking it. World news is engaging to the majority of people and it’s a great enhancement for an elevator ride. Passengers can even use certain bits of information as conversation starters for the rest of their day – so it’s a win-win!
Building information
Everyone likes to know what’s happening in their building. Keep them updated with events and any new additions. It will serve to get them excited about what’s happening and also make them feel included.
Tell them about the weather
Everyone likes to be prepared. And you can display the weather updates in an elevator to help people plan their day, or journey home. Imagine you’re leaving your building and are told there are rain showers coming later that day – you’d pop back to your apartment to grab an umbrella, right? This small – but effective – touch helps to connect you with your passengers.
Advertisements
Utilizing your digital displays as advertising space is both interesting for the passenger and a revenue booster. Commercial buildings, such as shopping malls, will be inundated with offers from retailers and surrounding restaurants, for example.
The future of elevators is happening now…and it’s digital.
Essentially, digital displays have the power to connect your passengers to the building and lift your brand up to new heights.
The most important aspect to remember is to make sure the aesthetic continuity is flowing, so there isn’t any dissonance between the elevator experience and the rest of the building.
Share news, advertise, keep seasonal, boost internal communications – and above all, mix it up! The wonderful thing about digital displays is that they’re easy to update with new material, so you can continue to entertain your passengers in new ways.
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Want to hear more about digital displays? Get in touch and let’s talk. Contact our team in Singapore directly here or our Hong Kong team here.